The concept behind the DadGear style is simple - a masculine look combined with high quality materials and thoughtful design. These basic elements allowed DadGear to achieve the next evolution of diaper bag for dads. Their goal for their products is not just neutral or unfeminine, but style that reflects who they are - guys. Guys who take pride in caring for their kids. At DadGear, they focus on their design concepts. They engineer their entire product line with a "hands free" approach and include a number of other innovative features.  DadGear products are synonymous with quality. They use high quality hardware, zippers, fabrics and webbing so your DadGear will last far beyond your need for a diaper bag. They are proud of these products and they know that once you see and use them, you will understand why, and will be proud to carry and wear them yourself.