Go-Go Babyz is a family oriented company. Each product is designed for use with their own children. In addition to being members of JPMA, they are certified by the JPMA Stroller Certification Program, and each product being introduced has been personally "mother tested" by Go-Go Babyz.

Their products were developed because, as new mothers, they found themselves struggling with the products they were using, and they wanted added convenience and safety. They identified the need for creative solutions to problems they discovered. Go-Go Babyz has created well-engineered solutions to some of those problems.